Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?
< BACK

advertising matters 23.2.18

/ February 23rd 2018
Advertising Matters

A finger lickin’ good ad!

Following a week of delayed chicken deliveries, which prompted a state approaching poultry-monium across the UK, KFC responded by taking out a number of adverts apologising. The quick-witted use of print ads across national newsbrands demonstrated advertising’s unflappable ability to deal with situations in a targeted yet humorous manner. Well done KFC and Mother London. See the ad and read more here.

Putting disability in the spotlight

Sam Phillips (CMO, Omnicom Media Group UK) has shared her experiences as our industry’s Sector Champion to raise awareness of disability.

Despite recent ad campaigns including people with disabilities, notably Maltesers and We’re the Superhumans, this large section of the population is still under-represented in our industry.

Sam highlights 19% of the British working population has a disability and they are 2.5 times more likely to be unemployed. Nevertheless, the Purple Pound (as it’s known) is worth £80bn per year.

Sam is determined to see our industry do its part in raising awareness of disabilities and celebrate diversity across the UK. So, read how to get involved!

The AA never stops LEADing!

A date for your 2019 diary…The advertising industry’s annual summit, LEAD, is back for another year on 30 January 2019 and we’re already planning our theme and speaker line-up!

More details will be released in the coming months, but for now save the date, and if you missed LEAD 2018, here’s one way you can catch-up with all the great sessions.

You’ve read the whole thing! You deserve a treat – our ad of the week:

https://youtu.be/n0j_CX1S2es

Related Articles