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You might have noticed it was the Cannes Lions International Festival of Creativity this week… The Advertising Association is proud to be the UK representative for the festival and it has been a true celebration of the world’s most creative work. What has been most exciting to see if the success of the UK advertising sector across the awards and our congrats to every single winner!
According to our figures, 35 UK advertising and marketing companies won 132 Lions, including Agency of the Festival which was won by AMV BBDO. Congratulations to all the winners! What a fantastic achievement and it’s a real testament to the UK’s strength as the global hub for creativity. Read more in Campaign’s Cannes Lions blog here and find the winning work here.
To build on the UK’s success at Cannes Lions, the UK Government and our industry have partnered to create a special online venue – UK House – which will celebrate the very best of UK creativity as awarded by the festival and feature its key trends alongside sessions from UK Lions winners and jurors. This will take place for six months from July 8th. Our UK Advertising Export Group will be working hard to provide more businesses than ever with the chance to promote their services around the world and to meet with potential international clients. Businesses interested in taking part in UK House are welcome to register here.
We are so pleased to have the support of UK government for this initiative. Lord Grimstone, Minister for Investment, has said: “UK businesses are known across the world for their creativity and innovation, and I am proud our advertising industry has been recognised for its embodiment of these values at this year’s Cannes Lions festival. The impressive array of awards in the face of strong competition is a testament to the resilience of the industry, which has continued to deliver outstanding content throughout the pandemic. I look forward to seeing advertising businesses across the UK continue to thrive as we build back better.”
The AA team were on the airwaves yesterday, responding throughout the day to the Government’s long-expected statement about the impending HFSS restrictions.
The Government has confirmed it will introduce a pre-9pm watershed ban for HFSS products on TV and a ban on paid-for HFSS advertising online. All On-Demand Programme Services (ODPS) under the jurisdiction of the UK will be included in the TV watershed while non-UK regulated ODPS will be included in the restriction of paid-for HFSS advertising online because they are outside UK jurisdiction. The upcoming Health and Care Bill will be the vehicle to introduce the new rules which are to commence from January 1, 2023.
The AA put out a statement which said: “We are dismayed Government is moving ahead with its HFSS ad ban on TV before the 9pm watershed and increased restrictions online. We all want to see a healthier, more active population, but the Government’s own analysis shows these measures won’t work. Levelling up society will not be achieved by punishing some of the UK’s most successful industries for minimal effect on obesity levels.” Read the statement in full here.
This appeared in almost 900 titles, including in BBC News Online, This is Money, City A.M., as well as many media trades.
Following the recent inquiry by the DCMS Committee into Influencer Culture and the inquiry by the Women & Equalities Committee into Body Image, Media Smart, the advertising industry’s award-winning education programme, wrote to DCMS Select Committee Chair, Julian Knight MP and Women & Equalities Committee Chair, Rt Hon Caroline Nokes MP, about the work it has been doing.
You can read more and download a copy of the letter to the DCMS Committee Chair here.
The Advertising Standards Authority (ASA) put out a call for evidence to help establish whether and, if so, to what extent racial and ethnic stereotypes, when featured in ads, may contribute to real world harms, for example, unequal outcomes for different racial and ethnic groups.
They recognise that evidence can take many forms. You may choose to submit existing evidence, secondary analysis, bespoke research or examples – both quantitative and qualitative evidence would be useful. The ASA are also interested in hearing from members of the public about how this type of advertising has affected them and welcome personal observations or views.
Read more about the call for evidence here. The deadline has been extended to 14th July.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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