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Yesterday, Ad Net Zero, UK advertising’s response to the climate emergency, announced its supporter base as it readies for a critical year in climate action.
The supporters, from across the advertising industry, have all contributed to help UK advertising achieve net zero by end 2030 through funding, specialist expertise and resourcing. The group met for the first time this month in a meeting chaired by Sebastian Munden, EVP & General Manager, Unilever UK & Ireland, to drive the activation of the Ad Net Zero Action Plan, which you can find more on here.
Stephen Woodford, Advertising Association Chief Executive, said: “First, thanks to all the supporters from across our industry that have come together to make a fast start on this Action Plan. As a collective, our ambition is to set our industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way our industry operates. We will also be focusing on how UK advertising’s creativity can support the rapid shifts in consumer behaviour needed to address the climate emergency that we all face.”
You can read the release in full and view the list of supporters on our website here. The news was also covered in Mediatel, Campaign, BITE news, Business Green and more.
Following Monday’s announcement by the Prime Minister on the timetable for lifting lockdown, our Chief Executive, Stephen Woodford, issued a statement.
Stephen commented: “We welcome today’s announcement from the Prime Minister and the timetable for the gradual lifting of restrictions. The NHS and the government should be commended for the rapid roll-out of the vaccine programme which offers real and significant light at the end of the tunnel. Our industry is ready to do everything it can to support the economic and social recovery, through work that delivers vital public health messages and support to businesses that drives growth, creates jobs and helps rebuild consumer confidence.”
You can read the statement in full here. It was also covered in Little Black Book here.
Yesterday, Publicis Group UK launched The Open Apprenticeship (OA) to help young people from marginalised communities find jobs in the advertising industry.
The OA is an interactive platform that offers an entry point for people keen to learn the fundamentals of the industry, understand the types of role on offer and the career opportunities available. The outreach will initially focus on reaching young people from ethnic minority and low income backgrounds and by 2022, the outreach will be widened to attract talent from other underrepresented groups, including disabled people.
Our Chief Executive, Stephen Woodford, commented: “Publicis Groupe’s Open Apprenticeship programme offers transformational opportunities for young people, whatever their backgrounds and in turn, they will help to transform our industry as they develop their careers onwards from these apprenticeships.”
Check out the platform here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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