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Earlier this week, the Prime Minister addressed the nation and announced his much-anticipated plans for the end of Lockdown 2.0 in England on December 2, with a movement to a tier system across the country (Wales, Scotland and NI announced their own proposals). In response, our Chief Executive, Stephen Woodford, commented: “We welcome the clarification by the Prime Minister of how the Government intends to reopen the economy when the national lockdown in England ends on December 2. The final month of the year is a crucial one, particularly for the retail and hospitality industries, both of which depend heavily on advertising to reach consumers, drive sales and support jobs. The Government must provide as much information as it can for businesses to plan effectively, so they can deliver their products and services to consumers during this challenging period for all.” You can read his statement in full here and in Little Black Book here.
Following this, on Wednesday, the Chancellor of the Exchequer gave a statement on the Government’s Spending Review where he announced increases in public funding for infrastructure, education and criminal justice, and pay freezes for parts of the public sector and a decrease in the foreign aid budget. On this, Stephen commented: “Today’s spending review announcement with its focus on jobs is to be welcomed. Employment and growth must be prioritised after the massive impact of coronavirus on our economy and our impending departure from the Single Market and Customs Union.” Read Stephen’s comment in full here. It was also covered in Little Black Book here.
Last Friday, alongside ISBA, we co-signed a letter to the Prime Minister, co-ordinated by the FDF and also supported by leading food & drink manufacturers. The letter set out industry concerns about the Government’s current consultation on a full ban on online advertising of HFSS products, highlighting the disproportionate nature of the proposals and the unacceptably short length of the consultation period. The letter received widespread media coverage over the weekend and earlier this week including BBC News, The Guardian, The Sun, The Telegraph, Daily Mail and The Independent.
On Wednesday morning, we also held an exclusive insight briefing on HFSS advertising for over a hundred people from our Front Foot members, where the PA team led attendees through the latest developments in this space and the lead up to the consultation closing on December 22. If you’d like to know more, get in touch with Matt Evans.
This week, AdGreen welcomed a new member to its advisory board – Publicis Groupe UK! Alongside its other members, AdGreen unites the advertising industry to eliminate the negative environmental impacts of production. If you’d like to find out more, click here.
In other news, Jo Coombes, who heads up AdGreen, has been nominated for a Grammy (yes, Grammy!) for her work as a line producer on the set of Harry Styles’ ‘Adore You‘ music video during her previous role as Head of Production at LS Productions. Huge congratulations, Jo!
Contagious will be hosting a two-day event on December 9 & 10, live-streamed from their studio, to deliver a year’s worth of insights and inspiration and leave attendees equipped to create braver work.
Attendees will learn the Contagious perspective on the most important trends for marketers, and discover the strategies, results and stories behind the world’s best campaigns directly from the creators themselves. Each afternoon will feature handpicked speakers, campaigns and themes, while the morning sessions will see a curated selected of the very best talks from previous years, including Patagonia, Domino’s, Barbie and many more.
Find the line-up, more information and book your place here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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