Businesses that advertise benefit. And UK plc benefits with them.
But it doesn’t end there. There are the agency services they use and the businesses they advertise with. The TV airtime and cinema screens. The pages in newspapers and magazines. The space on billboards and in social media. The presence in search. A pound spent on advertising can support all of these.
And advertising is at the heart of the digital economy – funding the vast majority of content and services, supporting on-line consumer research and boosting e-commerce.
In fact, Deloitte found that when a pound is spent on advertising, it adds six to UK GDP. That meant a £100 billion boost to GDP in 2011 and over 550,000 high quality jobs.
It’s all in Advertising Pays.
