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HIGHLIGHTS FILM OF UK ADVERTISING AT CANNES LAUNCHED

/ July 12th 2019 /
Cannes Lions Events

On 11 July, during his first reception as President of the Advertising Association, Keith Weed shared a brand new film on UK advertising’s activity at Cannes Lions 2019, alongside special guest Conrad Bird (Director of Campaigns and Marketing at the Department for International Trade). The Creativity Is GREAT campaign at Cannes Lions 2019 was the first of its kind to support British advertising at the world’s largest festival of creativity, where the UK led the pack in Europe and came second in the world behind the US for total number of wins.

Launching the film, Keith Weed said: “The GREAT campaign is widely recognised as one of the best examples of national branding and marketing on the world stage and our campaign for Cannes Lions underlines the UK Government’s appreciation of the importance of creativity to the country’s economy, culture and reputation. Advertising, with its entrepreneurial spirit and creative excellence, can be the perfect partner for Government in its ambitions for the UK’s international trade.”

Conrad Bird said: “The UK presence at Cannes Lions 2019 was an excellent showcase for the global power and creativity of British advertising. We want to support the country’s creative businesses to grow worldwide and to build on the industry’s clear position of strength as a leading global hub. We invite all business leaders to look at this partnership and consider how their business can get involved to help foster a strong, successful future for the UK as a trading nation on the world stage.”

The film features some of the key moments from UK advertising’s Creativity Is GREAT campaign at Cannes, which included 10 leadership and networking events, almost 1000 visitors from 60 different countries to a special rainbox installation at the festival, as well as generating media coverage across British trade, national and international press, a trade mission of 40 businesses, and enabling the participation of six UK Young Lions teams and one student to attend the Roger Hatchuel Academy.

Event image: ©BronacMcNeill

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