The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Our Cannes Lions Activities

/ February 11th 2019
Cannes Lions UK Advertising Export Group

The Advertising Association is proud to be the UK representative for the world’s biggest festival of creativity, Cannes Lions, this summer.

The decision to take on this role came as we approached Brexit – how we showcase UK advertising on the world stage in the coming years will be central to our future success. This initiative is underway in partnership with the Department for International Trade which has committed funding to ensure our industry can present our very best front at Cannes next summer.

We are busy working with our industry partners – Channel 4, Clear Channel, Framestore and M&C Saatchi –  on how we can really help UK advertising stand out at the 2019 Festival.

Images via Bronac McNeill

Our role is to help our industry – UK media, agencies and brands – get the very best from the Festival and, by doing so, cement our position as the global centre for creative excellence in advertising.

As the UK representative, we will be responsible for the jurors from the UK creativity community, for our Young Lions teams competing on the world stage against other territories, for the individuals attending the Roger Hatchuel Academy, and, most importantly, how we present the best of UK advertising to the rest of the world. We are also determined to bring back the very best of Cannes Lions and share it with the widest audience possible across our industry to promote the importance of creative excellence in everything we do. 

Please see below for our relevant activities around the Cannes Lions. For more information or to enter, please get in contact with Suzanne Costello.

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