As part of the Advertising Association’s newly undertaken role as the UK representative for the Cannes Lions, we dedicated the second half of the day at our annual LEAD conference in London to a duo of Cannes Lions-related activities.
The first, UK Advertising Needs You, was a series of presentations from industry experts about how the advertising sector needs new blood in order to thrive. The second was a more in-depth look at how past winners have succeeded at the Cannes Lions – and how the participants can do the same.
Header image via Bronac McNeill


