The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Front Foot Breakfast – UK advertising’s social contribution

/ February 26th 2020
Events Front Foot

Yesterday we hosted a breakfast event for our Front Foot members at VMLY&R’s offices, on UK advertising’s social contribution, which is the subject of our most recent report – Advertising Pays 8.

The morning was kicked off by our Front Foot Chair Mark Evans, Managing Director for Marketing and Digital at Direct Line Group,  before Karen Boswell, Chief Experience Officer, EMEA at VMLY&R, spoke about VMLY&R’s involvement in Advertising Pays 8. Our very own Karen Fraser MBE, Director of Credos, then gave a presentation on the report as well as an overview of the findings from the research that was conducted as a part of it.

Following these talks, attendees were given a task to complete in groups – to discuss three things that we can do as an industry to improve our overall positive contribution to society and to think of a five point action plan for the advertising industry to respond to the challenges of climate change and sustainability. All the answers are currently being collated and will feed into our work streams, particularly the latter which will be fed into our climate working groups.

It was a brilliant event and was incredibly inspiring to hear about some of the ideas that came out of the workshop at the end of the session . Thanks to all of our Front Foot members who attended and to VMLY&R for hosting!

If you’d like to know more about becoming a Front Foot member please email

Related Articles View More