The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ January 12th 2021 / Ellie Mason

The Advertising Association, ISBA and the IPA have published the agenda for RESET 2021 – their first industry event as a tripartite.

London, January 12 2021: The Advertising Association, ISBA and the IPA have revealed the agenda for RESET 2021 on 28 January – a very special industry conference which comes at the beginning of a critical year for UK advertising.

Each association’s President – Keith Weed CBE (Advertising Association), Peter Duffy (ISBA) and Nigel Vaz (the IPA) – will be speaking at the conference alongside a stellar line-up of leaders from across the advertising and political landscape. Highlights from the agenda include:

  • THE VIEW FROM OUR MINISTER: Oliver Dowden CBE, Secretary of State for Digital, Culture, Media and Sport
  • WHAT DOES A HFSS BAN MEAN FOR BRITISH BUSINESSES? Kate Nicholls OBE, CEO, UK Hospitality, in conversation with Stephen Woodford, CEO, Advertising Association.
  • DRIVING THE GREEN RECOVERY: Andrew Griffith MP, UK’s Net Zero Business Champion
  • POLITICAL KEYNOTE: Sophy Ridge, Presenter, Sky News
  • BUILDING BACK BETTER: Featuring industry leaders from: Channel 4, WPP, Facebook, TikTok, Huawei, Tesco, MullenLowe, The&Partnership and Iliffe Media
  • LOOKING BACK TO LOOK FORWARD – YOUTUBE AT THE TURN OF THE YEAR: Ben McOwen Wilson, Managing Director YouTube UK and Ireland
  • PRESIDENTS’ REFLECTIONS: Peter Duffy, Nigel Vaz and Keith Weed CBE, interviewed by Aasmah Mir, Broadcaster, Times Radio
  • PUBLIC TRUST AND THE EFFECTIVE ADVERTISING EXPERIENCE: Kerry Chilvers, Brand Tribe Lead, Direct Line Group, Jerry Daykin, EMEA Senior Media Director, GSK and Sue Unerman, Chief Transformation Officer, Mediacom in discussion with Gideon Spanier, UK Editor-in-chief, Campaign
  • THE LEGO BRAND: DRIVEN BY PURPOSE: Julia Goldin, Chief Marketing Officer, LEGO Group in conversation with Kathleen Saxton, Executive VP & MD EMEA, MediaLink

The tripartite have secured a number of partners for the event including the IAB’s Gold Standard as Platinum partner; Integral Ad Science, Pinterest, Brandfuel and Unruly as Gold partners; and STRAT7 and Comscore as Silver Partners. Additionally, Sky and News UK will be supporting partners of RESET 2021.

Alongside a stimulating programme, the conference will premiere a bespoke 3D networking lounge where attendees will be able to easily interact with fellow delegates and explore their partners’ interactive exhibition stands. With an attendee list consisting of the combined members and wider networks of the three organisations, RESET represents an unrivalled opportunity to meet with senior representatives across the entire advertising landscape.

RESET 2021 will take place from 09.00-13.30 on 28 January 2021. Tickets are selling fast – register your place via the Advertising Association website here. There are discounts for members and under 30s.

Find the full programme here.

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