The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Get Ready for LIONS Live!

/ June 10th 2020
Cannes Lions

As the UK Representative for Cannes Lions, we are truly delighted to support LIONS Live, that will run 22-26 June as a completely free of charge, curated digital experience.

You can expect original thinking, expert perspectives on what’s next, masterclasses and beautifully produced short films, crafted in partnership with the most creative people on the planet.

Content is both live-streamed and available on-demand (re-play to cater to all time zones)

How it works:

Over 40 hours of experience and learning sessions. All content available on demand within 2 hours.

Live from the Lions’ London studio by BBC journalist Tina Daheley and available to watch in magazine show format.

12 Content Formats Including:

  • Future Gazers
  • Keynotes
  • Behind the Work
  • Secret Speakers
  • The Lions Themes Post Covid
  • Jury Presidents Set the Bar
  • CMO Global Growth Council

The Full Experience Comprises:

Over 40 hours of content

  • The Work ( free during LIONS Live.
  • The Global Lions Creativity Report of the Decade
  • Access to a curated CL course form 42courses
  • The Young Lions Live Award (for everyone, for free)

Register for LIONS live here!



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