The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

IAB UK’s Gold Standard announced as Platinum Partner of RESET 2021

/ October 28th 2020


IAB UK’s Gold Standard will be the Platinum Partner of RESET 2021, our joint event with the IPA and ISBA, to be held on 28 January.

Replacing the Advertising Association’s LEAD and ISBA’s annual conference, RESET will bring together leaders from brands, agencies, media owners and tech platforms to look at how we can support the UK’s social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

First launched in 2017, IAB UK’s Gold Standard draws together existing industry initiatives with four core aims: to reduce ad fraud, uphold brand safety, support user privacy and improve the digital advertising experience for users. The Gold Standard has evolved over the years, with the recent launch of Gold Standard 2.0 further strengthening the criteria and ensuring that it keeps pace with industry challenges.

Currently, 97 companies are Gold Standard certified – spanning media owners, ad tech companies and agencies. Advertisers are also throwing their support behind the initiative, with brands including Unilever, Tesco, Nationwide, ASDA and Vodafone publicly pledging to work solely with Gold Standard certified digital ad suppliers wherever possible. The support of these brands is fundamental in helping to drive change and raise standards across the digital ad industry.

Jon Mew, CEO, IAB UK said:

“IAB UK’s Gold Standard sets out to bring the digital advertising industry together to raise standards from within. Aligning it with 2021’s RESET event feels like a natural fit, as the ad industry comes together to debate current issues – not least how to address declining public trust in advertising. The collective aim of the Gold Standard – to create a sustainable future for digital advertising – is defined by the action individual companies are prepared to take. If we all embrace our responsibility to jointly raise standards and address core challenges, we can bring about real and lasting change. We look forward to supporting RESET 2021 as it brings us together to focus on the future of advertising.”

Stephen Woodford, CEO, Advertising Association said:

“The Advertising Association, IPA and ISBA fully endorse the aims of the Gold Standard to improve the digital advertising experience and we are delighted that the IAB has chosen RESET as a platform to raise awareness of its initiative and continue its important work to help drive change and raise standards across the industry.”

Register for RESET here

You can find out more about IAB UK’s Gold Standard here 


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