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Yesterday was the ‘Media Day’ at our Media Business Course, where the delegates had the opportunity to hear inspiring talks from speakers across the media landscape.
Our new convenors for the day were Rachel Bristow of Sky Media and Nigel Clarkson of Global, and they introduced the day first thing in the morning before our very own Director of Credos, Karen Fraser MBE, spoke to delegates about our work on arresting the decline of public trust in advertising.
This was then followed by talks on planning and collaboration, cinema, social, OOH, magazine brands, search, Radio, TV and Newsbrands, before delegates received tips on how to present and create a winning pitch. You can find the full agenda in the MBC brochure here.
Check out some of the photos from day two below!
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