The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2019 – Day Two

/ November 7th 2019 / Ellie Mason

Yesterday was the ‘Media Day’ at our Media Business Course, where the delegates had the opportunity to hear inspiring talks from speakers across the media landscape.

Our new convenors for the day were Rachel Bristow of Sky Media and Nigel Clarkson of Global, and they introduced the day first thing in the morning before our very own Director of Credos, Karen Fraser MBE, spoke to delegates about our work on arresting the decline of public trust in advertising.

This was then followed by talks on planning and collaboration, cinema, social, OOH, magazine brands, search, Radio, TV and Newsbrands, before delegates received tips on how to present and create a winning pitch. You can find the full agenda in the MBC brochure here.

Check out some of the photos from day two below!

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