Nick Archer and Matt Nicholas of Sky Creative Agency won the UK Young Lions Film competition with their entry “The Job” that was praised by the judges for its creative way of delivering a powerful and hard-hitting message that had a scarily real grasp on reality. Watch the film here and read the full competition brief below.
Matt Nicholas, Creative, Sky Creative Agency
I grew up wanting to be a rock star, a playwright, a filmmaker and…well just about anything where you get to make stuff. 5 years ago I accidentally stumbled into advertising which, luckily for me, encompasses them all! Love it. Still wouldn’t mind being a rock star though…
Nick Archer, Creative, Sky Creative Agency
At age 7, I asked my dad why everyone looked happy in TV ads, he said “advertising”. I was hooked. During my film degree I made fake ads instead of films, then real ads at an Ogilvy internship, now I’m working with the world’s best content at Sky Creative Agency.
What does it mean to you to be representing the UK at Cannes Lions this summer?
After our failed 1998 Young-Eurovision audition, it’s great to finally be representing the UK as a Creative pair.
We learnt a lot taking part in the UK competition and we’re really excited to take on a new challenge while soaking up the buzz of Cannes.
This summer, it’s coming home.
The Competition brief was to choose one or more of the below objectives to create a compelling case that will move the timeTo campaign forwards.
- To find new ways to encourage more companies to sign up to the timeTo Code of Conduct and to show how a company plans to embed the Code into its organisation (as it is not enough to merely sign up as a token gesture)
- To call on the existing companies who have signed up to the Code to demonstrate how they are actively implementing the code in their organisations or how they plan to
- To fully empower the victims of sexual harassment and educate them on where and how they can get support
- To encourage a culture where sexual harassment of any kind simply is not acceptable and, by doing so, support witnesses or bystanders to call it out as such without fear of reprisal
