The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This week: UK advertising in the media

/ October 2nd 2020 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Quarantine exemption from government could boost UK ad production

In big news this week the UK Government has announced that directors, actors and other talent entering England for advertising productions will not have to self-isolate and will be expert from quarantine requirements.

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

We had the honour of kicking off Advertising Week 2020 with a debate on how well advertising has responded to the Covid-19 crisis. Speakers included our President, Keith Weed, Chair, Philippa Brown, Nicola Mendelsohn of Facebook, Harriet Kingaby of Conscious Advertising Network and Chris Kenna of Brand Advance.

ITV’s Black History Month spot brings culture and community to the fore

ITV is marking Black History Month with a series of channel idents and newly commissioned programmes, which are set to run throughout October.

After a decisive year, how are brands celebrating Black History Month UK?

The Drum takes a look at how brands are celebrating the Black British community in what has been a historic and troubling year.

Reimagine the office as much as you like, but don’t imagine many people fancying coming back

Jeremy Lee says the battle between agency ‘culture’ and business bottom line is already being lost.

Are we seeing the death of the global shoot?

Liron Smadja, Director of Global Expansion Marketing at Fiverr, discusses why thinking local can save your health, the plant and your budget.

What UK ad agencies need to know about keeping their offices open right now

With the UK workforce advised to WFH for the foreseeable, The Drum explores what policies advertising’s biggest agencies have put in place for employees and what others can learn from them.

Will more WFH break agency culture?

As the Government encourages people to work from home where possible, what does it mean for agency life?