The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This week: UK advertising in the media

/ February 19th 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Broadcasters unite to encourage BAME groups to have Covid-19 vaccine

British broadcasters are to air a celebrity-endorsed simulcast urging Black Asian and minority ethnic (BAME) communities to set aside their concerns and embrace the Covid-19 vaccine.

All In campaign to build greater inclusion in UK advertising

More on our All In campaign, to help build back a better, inclusive industry for all, alongside the IPA and ISBA.

Lancaster agency creates All In campaign for Advertising Association

Great piece on Lancaster-based brand consultancy and design studio – Two Stories – who worked on the development and design of our All In campaign.

Boris Johnson to launch advertising blitz urging ‘one more heave’ of lockdown when he reveals roadmap

The Sun looks at how advertising will aid in Boris Johnson’s ‘One More Heave’ messaging on lockdown over the coming weeks.

Diary of a start-up: How we made a major ad campaign in lockdown

Following the launch of their new campaign for Halifax, NCA creative team Charlotte Prince and Loriley Sessions share their top lessons from making work in lockdown.

Are We Nearly There Yet?

Steve Davies, chief executive of the APA, predicts a positive year for British advertising production, as soon as it’s safe for the UK to live without restrictions.

Havas Media unifies digital team under new head of biddable media

Havas Media Group has poached iProspect’s Paul Bland for its newly created head of biddable media role.

Movers and Shakers: R/GA, Publicis Groupe, Havas Media, MediaCom, Alight Media

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

How the tech giants slashed adspend by $1bn during the pandemic

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

‘Value and values’: Unilever’s CMO on the key to marketing through a recession

In times of uncertainty, Unilever’s top marketer Conny Braams says brands must adapt to immediate changes without losing sight of their long-term strategy.

We can’t lose sight of personal connections when managing teams remotely

Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.

New Course from Brixton Finishing School AD-Cademy Launches across UK

AD-Cademy celebrates digital visual vernaculars, such as swiping and scrolling – embodying the world the course lives within in a youthful and current way.

Black history brands & Halifax gets ‘human’

Dominic Mills questions why there’s still outdated brand iconography on UK supermarket shelves and could brand ‘humaning’ be catching on?

ITV resumes interrupted competition for free Euro 2020 airtime

Prize offered for most emotionally engaging ad.

Dentsu reports £960m annual operating loss after tough Q4

Merkle was a rare bright spot.

CIM sounds alarm on marketers lacking training

Majority of over-55s have had no training in the two years prior to the pandemic.

IAB CMO: There’s no return to pre-pandemic life for the digital ad industry

James Chandler, chief marketing officer of the IAB UK, shares why adtech will never return to pre-pandemic ways.

Starcom Outlines Key Tensions Consumers Will Face in Latest Insight Report

The report aims to help brands identify their audiences and their wants and needs in the months to come.

Don’t Touch That Dial: If You Work in Advertising, You Need to Watch WandaVision

Disney’s suburban sitcom superhero series is a particularly 2021 flavour of magic, writes LBB’s Laura Swinton.

Tess Alps: How I learned to love advertising and other stories

The former head of Thinkbox looks back over her career, including eschewing a life treading the boards, the single ad that sparked her enduring love for advertising and why she is not about to stop championing TV.

How the Ideas Foundation is inspiring the next generation of creatives

Charity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.

Salesforce goes all in on remote working

Salesforce has announced it will permanently allow most of its employees to work from home, even after the Covid-19 pandemic has ended.

Gary Lineker ‘becomes’ Colonel Sanders in Walkers-KFC collab

Walkers ad asks: ‘Why did it take us so long?’

 

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