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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Campaign is prompted by calls to improve women’s safety following the killing of Sarah Everard.
Forget ‘Godzilla vs. Kong’ – Moneysupermarket have the Money Calm Bull versus, well, Unnamed Spiky Kaiju in this 20″ ad.
The algorithm will generate poetic couplets displayed on the installation.
Bob Hoffman, aka the Ad Contrarian, argues that after 10 years of scandal, trauma and confusion, scepticism is a desirable trait for marketers.
A queasiness has set in among some people who have made ads promoting fossil fuels. One executive likened the shift to the ad industry’s move away from tobacco.
With Google set to sunset the tracking of third-party cookies on Chrome by 2022, many industries are worried about how the so-called ’Privacy Sandbox’ will rock their business.
The advertising group launched by Sir Martin Sorrell has delivered bumper annual results after benefiting from the “sweet spot” of digital marketing and has launched its latest acquisition.
The FTSE 250 company’s investment in what3words is its first under its “adventures invest” media-for-equity initiative.
Getty Images proves that no matter how horrible the world may seem, history is always doomed to repeat itself.
LBB’s Addison Capper speaks to the founder of BBH and co-founder of The Garage Soho about the future of ad industry awards, the meaning of effectiveness in 2021, and why funny ads don’t win big anymore.
Brands are facing renewed impetus to rebuild consumer trust following the publication of a damning new survey carried out by OOH media platforms Clear Channel and JCDecaux.
Any outage is a serious issue for online advertisers that have become so reliant on Google.
More than 150 agencies have signed a letter.
After a year of mostly WFH for so many, how should we view workplaces in media as we think about returning to offices?
In the first article in a new Campaign series, ‘Smarter Working’, about new ways of working in adland after Covid, the UK boss of Publicis Groupe explains its strategy to balance time in the office and home.
Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward.
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated.”
Richard Thompson to succeed Tim Duffy as UK group chairman as Duffy steps into new role as group strategy director, worldwide.
Marketing Week’s round-up of the news that matters in the marketing world.
It is a significant step for two rivals to collaborate.
Ministers are preparing to make flexible working a permanent feature of British life after coronavirus, with plans to strengthen employees’ rights to work from home or ask for different hours.
Digital platforms including Google and Facebook have agreed to independent measurement of their campaigns.
More than a fifth of the world’s biggest public companies have made commitments to cut their emissions to “net zero”, according to a study.
Millennials and those that follow them are demanding change with their investments
Climate change degrees are taking off at pioneering universities to cater for demand for greener courses.
Gordana Buccisano, EVP global client transformation, Havas Media Group and chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer.
Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up.
Mark Read on rebooting creative agencies and hiring new talent.
The industry initiative has shared guidance and advice to help ensure everyone in the industry feels safe.
Unilever also overtook arch rival P&G and 2019’s top spender, Sky.
The crew of 1917 had compostable plates and the set of The Crown had an “eco-pod”.
For all the assertions that teamwork and innovation are the main reasons to go back to the office, in reality the biggest incentive is the impulse to keep pace with colleagues.
The Drum looks at the ‘Good Guys Guide’ from M&C Saatchi, a set of simple rules for men to follow to make women feel safer on the streets.
Samsung’s recent report gives a misleading picture of viewing habits.
Sexual harassment comes in many guises. But that doesn’t mean business leaders shouldn’t work to prevent it. The Drum assesses what marketing businesses can do to make their workplaces safer for employees, both at work and at home.
Publisher is giving up one of two floors at Canary Wharf and its other London offices in Lower Thames Street.
All staff below managing director get bonus of one week’s pay.
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