The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

THIS WEEK: UK ADVERTISING IN THE MEDIA

/ March 26th 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

OOH owners donate 6,000 sites to support #AllMenCan anti-violence campaign

Campaign is prompted by calls to improve women’s safety following the killing of Sarah Everard.

Clash of the titans.

Forget ‘Godzilla vs. Kong’ – Moneysupermarket have the Money Calm Bull versus, well, Unnamed Spiky Kaiju in this 20″ ad.

Department for International Trade creates AI poetry pavilion for Expo 2020 Dubai

The algorithm will generate poetic couplets displayed on the installation.

Bob Hoffman: ‘Devious ad tech weasels’ are making marketers look like fools

Bob Hoffman, aka the Ad Contrarian, argues that after 10 years of scandal, trauma and confusion, scepticism is a desirable trait for marketers.

A queasiness has set in among some people who have made ads promoting fossil fuels. One executive likened the shift to the ad industry’s move away from tobacco.

Publishers are in a data race as Google shakes the ad market, but who will prosper?

With Google set to sunset the tracking of third-party cookies on Chrome by 2022, many industries are worried about how the so-called ’Privacy Sandbox’ will rock their business.

Sorrell’s S4 Capital hits digital advertising ‘sweet spot’

The advertising group launched by Sir Martin Sorrell has delivered bumper annual results after benefiting from the “sweet spot” of digital marketing and has launched its latest acquisition.

ITV maps out scheme to invest in technology

The FTSE 250 company’s investment in what3words is its first under its “adventures invest” media-for-equity initiative.

Getty Images “History repeats” by Havas Munich

Getty Images proves that no matter how horrible the world may seem, history is always doomed to repeat itself.

Sir John Hegarty: The Industry Has Given Up On Persuasion

LBB’s Addison Capper speaks to the founder of BBH and co-founder of The Garage Soho about the future of ad industry awards, the meaning of effectiveness in 2021, and why funny ads don’t win big anymore.

Just over a third of consumers trust brands, say Clear Channel and JCDecaux

Brands are facing renewed impetus to rebuild consumer trust following the publication of a damning new survey carried out by OOH media platforms Clear Channel and JCDecaux.

Google Ads suffer outage across Europe

Any outage is a serious issue for online advertisers that have become so reliant on Google.

Creature and IPA lead campaign urging changes to taxi rules for staff safety

More than 150 agencies have signed a letter.

Is the office a competitive advantage in media?

After a year of mostly WFH for so many, how should we view workplaces in media as we think about returning to offices?

‘Heads up, heads down, heads together’: Publicis CEO on future of working

In the first article in a new Campaign series, ‘Smarter Working’, about new ways of working in adland after Covid, the UK boss of Publicis Groupe explains its strategy to balance time in the office and home.

The ‘demise’ of TV & the misnomer of targeting

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward.

WPP is now a global commerce leader says Forrester

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated.”

M&C Saatchi Group Announces Key Management Changes

Richard Thompson to succeed Tim Duffy as UK group chairman as Duffy steps into new role as group strategy director, worldwide.

TUI, RB, Wagamama: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world.

Telegraph outsources print ad sales to Daily Mail owner

It is a significant step for two rivals to collaborate.

Working from home and flexing hours will become the norm

Ministers are preparing to make flexible working a permanent feature of British life after coronavirus, with plans to strengthen employees’ rights to work from home or ask for different hours.

ISBA pushes ahead with Origin project despite hesitancy from TV broadcasters

Digital platforms including Google and Facebook have agreed to independent measurement of their campaigns.

Mercedes-Benz channels Baby Driver in parking assist film

Stunt-filled short film shows feckless, reckless parking valets at work.

Companies drag heels on road to reaching net zero

More than a fifth of the world’s biggest public companies have made commitments to cut their emissions to “net zero”, according to a study.

The new generation of investors determined to make an impact

Millennials and those that follow them are demanding change with their investments

Universities offer first climate change degrees

Climate change degrees are taking off at pioneering universities to cater for demand for greener courses.

What is the currency of truth?

Gordana Buccisano, EVP global client transformation, Havas Media Group and chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer.

Census results, targets & glass houses 

Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up.

Adland worries about media targeting, not enough about creative, WPP CEO says

Mark Read on rebooting creative agencies and hiring new talent.

TimeTo shares message of support following death of Sarah Everard

The industry initiative has shared guidance and advice to help ensure everyone in the industry feels safe.

Government tops Nielsen’s list of ten biggest UK advertisers of 2020

Unilever also overtook arch rival P&G and 2019’s top spender, Sky.

Film and TV studios plot path to greener future

The crew of 1917 had compostable plates and the set of The Crown had an “eco-pod”.

The biggest benefit of returning to the office is internal competition

For all the assertions that teamwork and innovation are the main reasons to go back to the office, in reality the biggest incentive is the impulse to keep pace with colleagues.

M&C Saatchi launches ‘Good Guys Guide’ to help women feel safer on the streets

The Drum looks at the ‘Good Guys Guide’ from M&C Saatchi, a set of simple rules for men to follow to make women feel safer on the streets.

Don’t believe Samsung’s streaming hype

Samsung’s recent report gives a misleading picture of viewing habits.

Safe space: how can marketing bosses help protect employees against abuse?

Sexual harassment comes in many guises. But that doesn’t mean business leaders shouldn’t work to prevent it. The Drum assesses what marketing businesses can do to make their workplaces safer for employees, both at work and at home.

Reach to slash London office space, move sales team to long-term part-homeworking

Publisher is giving up one of two floors at Canary Wharf and its other London offices in Lower Thames Street.

Accenture Interactive sees faster recovery amid ‘hotter’ demand

All staff below managing director get bonus of one week’s pay.

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