Member content
Already a member? Sign in below
In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Sky launches £2 million zero footprint ad pitch
Sky has launched a £2 million campaign to inspire environmental change and help fast-track sustainable initiatives through advertising. Our very own Chief Executive, Stephen Woodford, and Jo Coombes, of AdGreen, are on the judging panel.
April Fools’ Day: edible slippers, hedgehog influencers, cheesy skincare and bottled sea air
Good news for pranksters, brands are back to have the last laugh this year, from edible slippers to hedgehog influencers, cheesy skincare to pricey bottled sea air.
World Creative Rankings: advertising’s top agencies, networks and holding companies revealed
The Drum’s annual study of the brands, agencies and people behind the world’s very best creative work.
To sell or save the world? Adland can do both
Starcom’s account director and one of Campaign’s Faces to Watch 2020 explains why she believes adland can create social purpose work that also sells.
Adland’s astonishing attitude on office work is more Goldman than Google
Progressive businesses are allowing talent to work from home yet adland is keen to drag its staff into offices.
Hope springs eternal in this inspiring commercial for B & Q, which celebrates the changing seasons.
Very celebrates life at home with an uplifting spot, set to the tune of Our House by Madness.
“We are an incredible power to be reckoned with, it’s our time”
Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.
Advertising, email, consumer trust: 5 interesting stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Lloyds Banking Group launches in-house agency for cheaper, ‘more empathetic’ comms
Cost savings were catalyst but it was also about quality.
Coronavirus visualised as a green gas in UK government’s latest pandemic campaign
Film is fronted by Good Morning Britain’s Dr Hilary Jones.
Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for adland
Senior media director at GSK contributed to industry guide to tackling diversity.
Movers and Shakers: Ikea, M&C Saatchi, Atomic, Guappp, Initiative, WPP, BBC
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
What you need to know about DCM’s outdoor ad deal with Hideaway Cinema
Digital Cinema Media (DCM) has partnered with outdoor film operator, Hideaway Cinema to provide a range of advertising opportunities across its summer slate.
How do you solve a problem like… lockdown fatigue?
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.
Consumers looking to ‘move on’ from Covid as confidence lifts
A positive reaction to the Budget, coupled with the UK’s successful vaccine rollout and a roadmap for the end lockdown, is putting consumers in the mood to start spending their ‘accidential savings’.
Advertisers: Here’s how to ethically engage kids with ads
All the additional screen time isn’t necessarily a bad thing as it provides a sense of normalcy by being the primary outlet for education, socialization, and entertainment.
ASA puts social media influencers ‘on notice’ over ad rules breaches
A monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.
Break ups and home improvements: the Covid effect on creativity and new business
2021 has already seen a flurry of pitches, but how do you maintain creativity and agency culture amid the pressure to win new business?
Digital Cinema Media expands into outdoor cinema
Hideaway Cinema will be joining its cinema portfolio.
What I learned in my first year of leading Group M during Covid
“Advertising has a huge cultural influence and we can use this influence for good,” UK boss of WPP and Group M says.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.