The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ April 1st 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Sky launches £2 million zero footprint ad pitch

Sky has launched a £2 million campaign to inspire environmental change and help fast-track sustainable initiatives through advertising. Our very own Chief Executive, Stephen Woodford, and Jo Coombes, of AdGreen, are on the judging panel.

April Fools’ Day: edible slippers, hedgehog influencers, cheesy skincare and bottled sea air

Good news for pranksters, brands are back to have the last laugh this year, from edible slippers to hedgehog influencers, cheesy skincare to pricey bottled sea air.

World Creative Rankings: advertising’s top agencies, networks and holding companies revealed

The Drum’s annual study of the brands, agencies and people behind the world’s very best creative work.

To sell or save the world? Adland can do both

Starcom’s account director and one of Campaign’s Faces to Watch 2020 explains why she believes adland can create social purpose work that also sells.

Adland’s astonishing attitude on office work is more Goldman than Google

Progressive businesses are allowing talent to work from home yet adland is keen to drag its staff into offices.

Here comes the sun.

Hope springs eternal in this inspiring commercial for B & Q, which celebrates the changing seasons.

Very “Our House” by Grey

Very celebrates life at home with an uplifting spot, set to the tune of Our House by Madness.

“We are an incredible power to be reckoned with, it’s our time”

Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.

Advertising, email, consumer trust: 5 interesting stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Lloyds Banking Group launches in-house agency for cheaper, ‘more empathetic’ comms

Cost savings were catalyst but it was also about quality.

Coronavirus visualised as a green gas in UK government’s latest pandemic campaign

Film is fronted by Good Morning Britain’s Dr Hilary Jones.

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for adland

Senior media director at GSK contributed to industry guide to tackling diversity.

Movers and Shakers: Ikea, M&C Saatchi, Atomic, Guappp, Initiative, WPP, BBC

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

What you need to know about DCM’s outdoor ad deal with Hideaway Cinema

Digital Cinema Media (DCM) has partnered with outdoor film operator, Hideaway Cinema to provide a range of advertising opportunities across its summer slate.

How do you solve a problem like… lockdown fatigue?

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

Consumers looking to ‘move on’ from Covid as confidence lifts

A positive reaction to the Budget, coupled with the UK’s successful vaccine rollout and a roadmap for the end lockdown, is putting consumers in the mood to start spending their ‘accidential savings’.

Advertisers: Here’s how to ethically engage kids with ads

All the additional screen time isn’t necessarily a bad thing as it provides a sense of normalcy by being the primary outlet for education, socialization, and entertainment.

ASA puts social media influencers ‘on notice’ over ad rules breaches

A monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.

Break ups and home improvements: the Covid effect on creativity and new business

2021 has already seen a flurry of pitches, but how do you maintain creativity and agency culture amid the pressure to win new business?

Digital Cinema Media expands into outdoor cinema

Hideaway Cinema will be joining its cinema portfolio.

What I learned in my first year of leading Group M during Covid

“Advertising has a huge cultural influence and we can use this influence for good,” UK boss of WPP and Group M says.

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