The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

This week: uk advertising in the media

/ May 14th 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Selling Scotland 

The National Trust promotes the wonders of Scotland in this new ad.

Mental Health Minute Returns 2021

There was a powerful show of radio’s strength Friday morning at 10.59am for Mental Health Awareness Week.

More action needed on D&I

NatWest CMO calls for more action on diversity and inclusion.

Smell Iconic #TheNewLynxEffect

Presenting our new-era Lynx team for the fresh road ahead: Joining long-standing Lynx ambassadors AJ and Calfreezy are Chunks and Aitch. It’s the ultimate crew. Stick with this lot and you (and your underarms) will be rewarded. Big time.

Five of the best ads from Campaign’s Global Creative Agency of the Year

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

ITV’s drama and reality stars go head to head in new brand campaign

Campaign was created by Uncommon Creative Studio.

The hard work on BLM starts now

It’s time to make the ‘I’ in D&I count and ensure that as the proportion of people from an ethnic minority background entering the industry rises, so they are able to shine.

Mandate for change

Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment.

Relearn to fly.

This British Airways film coincides with a plea from owners IAG for the government to relaunch international travel. After heavy losses and a string of PR snafus on the ground, one can hardly blame the airline for looking skyward.

Which of today’s ads will stand the test of time like Levi’s Laundrette?

After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV.

Mastercard leads Brits digital celebrations with dance challenge

The winning submissions will appear in its ITV idents.

Lynx, Burberry, P&G: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world each day.

IPG’s Jed Hallam leads new industry forum for working-class adlanders

Group aims to share success stories and reduce barriers to entry.

Junk food ads banned online and before 9pm on television

A total ban will be imposed on advertising unhealthy food online with ministers saying Covid-19 shows the need to get serious about obesity.

AMV BBDO London Picks Aussie Collective The Glue Society to Help SHEBA Put ‘HOPE’ on the Map

By the end of 2029, Sheba plans to restore more than 185,000 square meters around the world in an effort to restore the oceans’ most diverse ecosystem.

What adland needs to know about the dangers of digital distortion

Ila De Mello Kamath, Global Strategy Partner at Ogilvy, on the phenomenon of not-so-innocent ‘selfie’ filters.

Advertising alongside misinformation would see 85% of UK adults boycott brands, finds TAG/BSI

A majority of UK consumers would boycott or significantly reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey.

Alcohol consumption, TV, carbon emissions: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.

Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’

Investors understand agency sector is ‘a great business to invest in’, CEO says.

A sense of hope is spreading across adland

The industry should retain the values of kindness and collaboration that were evident during the height of the Covid crisis.

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

Must-watch TV to fuel £1bn summer advertising bonanza

Covid hit UK’s ad-dependent broadcasters but rebound is on cards, with Euro 2020 and more.

Ford “Watch me” by BBDO Germany

New ad by BBDO Germany for Ford.

“If you’re ignoring diversity, you really aren’t doing your job”

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

Is there a place for new ad-supported news channels?

Can GB News (or any other ad-supported linear TV news channel for that matter) succeed in a world where younger audiences skew towards streaming alternatives? As part of The Drum’s deep dive into the future of TV, we look at why it is betting on a subscription product to bolster its ad revenue.

Monzo, Pret, Tesco: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world each day.

Campaign Best Places to Work 2021: the rebuilding starts here

As the pandemic turned office life upside down and pushed employee wellbeing to the fore, Campaign’s Best Places to Work survey reveals which companies met the challenge.


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