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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Is it time for the ad industry to give up on HFSS?
Adland is resisting government plans for tougher restrictions on TV and online but the debate raises a wider question about whether the industry should be encouraging consumption of products that can lead to obesity.
Why experience is the next creative frontier for hybrid events
Max Pinas, Creative Director at Dept, on why brands should merge physical and virtual experiences to create next-level events.
Wieden+Kennedy’s outgoing Neil Christie reflects on wins, losses and the future of advertising
As Wieden+Kennedy London chief executive officer Neil Christie bows out after almost 40 years in the ad business, we catch up with him to talk about his career, the place of advertising in pop culture and how the industry needs to change to attract young talent.
O2 partners Glastonbury to livestream concert to its customers
Partnership part of O2’s campaign that encourages getting the most out of life.
Lockdown easing lifts consumer confidence to pre-lockdown levels
Consumer confidence is on the verge of returning to positive territory for the first time this summer.
RNIB partners Google and The Guardian to launch accessible storytelling website
R/GA created the campaign.
The creative arts have the power to change the world. Let’s take that responsibility seriously, says Rich Miles, CEO of The Diversity Standards Collective.
Deutsche Telekom Project Futureproof
Your passion has a future. Where will yours go? Project Futureproof is here to help.
Ad spend recovers across five combined anglo markets
Combined advertising spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020 and +1% above the pre-Covid Q1 2019 period, according to Standard Media Index (SMI) data.
Digital skills, streaming, revenue growth: 5 interesting stats to start your week
MarketingWeek arms you with all the numbers you need to tackle the week ahead.
Industry leaders on future trends and the skills marketers will need to thrive
As the Festival of Marketing’s ‘Fast Forward’ conference draws near, speakers including Helen Edwards, Rory Sutherland and Just Eat CMO Susan O’Brien, explain how marketers should prepare themselves and their brands for the future.
Just Eat tops UK list of 30 sonic logos
Just Eat has delivered the goods as the UK’s favourite sonic logo, according to a ranking of 36 of the soundest advertising acoustics currently being played.
It’s a marine moment for Carlsberg’s latest campaign, as it focuses on the brand’s environmentally-friendly packaging.
Nike embrace beginners who don’t experience the typical flush of luck in this fast-paced commercial.
Cannes Lions under fire for lack of diversity
Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning programme at Cannes, decries the decision to leave its leadership devoid of people of colour.
WarnerMedia and Discovery join to form world’s second biggest media company
AT&T, the current owner of WarnerMedia, will be the majority shareholder.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
Why positive ad associations pay off for brands
Visha Naul, director of business marketing, EMEA, at Pinterest discusses the power of positivity.
IPG study correlates quality media with ad effectiveness
A case study undertaken by ad agency IPG in conjunction with Newsguard, a tech firm responsible for ranking the credibility of online sources of information, has quantified the tangible benefits associated with responsible advertising.
New Greenpeace film aims to raise awareness of UK plastic waste
Animated film Wasteminster sees Boris Johnson showered with plastic to raise awareness of the vast amounts of waste that the UK exports overseas.
New Diet Coke ad ‘Just Because’.
A Trip Down Memory Lane: Favourite Aussie Ads of Yesteryear
Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them.
Why advertisers shouldn’t lose sight of the silver screen
Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas.
YouTube and NHS tie up to combat vaccine hesitancy among UK youth
Thirteen per cent of young people are hesitant about getting vaccinated.
The Marketing Society rallies industry to raise money for cancer with ‘Sprintathon’
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
‘The best time to plant a tree? Yesterday’ Inside adland’s rapid efforts to turn sustainable
While the UK prepares to host a UN summit on climate change (COP26) in November, agencies and brands are accelerating efforts to reduce their carbon footprint as the climate crisis becomes business-critical.
An engaging, well-cast performance anchors this engrossing commercial from eBay, as it spins a tall tale that grabs the viewer and refuses to let them go.
Heineken reignites sporting rivalries ahead of Uefa Euro 2020
Campaign created by Le Pub.
Premier Foods, Tesco, Channel 4: Everything that matters this morning
Marketing Week’s round-up of the news that matters in the marketing world each day.
UK magazines contribute £3.74bn to the economy, PPA report finds
New trade body report outlines the financial contribution and reach of the sector.
The biggest problem with the nanny state is that it simply doesn’t work
Today sees the return of a swathe of freedoms thanks to the success of the vaccine programme and the accompanying fall in Covid infections, hospitalisations and deaths.
In a collective response to Bob Wootton’s views on industry lobbying over the HFSS ad ban, Paul Bainsfair, director general, IPA, Jon Mew, CEO, IAB UK, Phil Smith, director general, ISBA, and Stephen Woodford, CEO, Advertising Association defend the work of trade bodies and outline CAP’s self-regulatory alternative to the Government’s plans.
Why 2021 Could Be a Giant Leap for Sustainable Advertising Production
With AdGreen’s new resources guide, carbon calculator and an industry levy to fund it, this year could see a step change in how production views its carbon footprint, writes LBB’s Alex Reeves.
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