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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Coalition is made up of Crown Commercial Service, NABS, the IPA, the Advertising Association, the Alliance of Independent Agencies and more
Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today.
Pinterest is a place where the unexpected finds you. Discover endless ideas and, along the way, you just might surprise yourself.
INFLUENCER: It’s the brands who are creating a circular economy that are winning, writes Peter Wiedmann, strategist, RAPP UK.
From equalising parental leave to recognising the trauma of pregnancy loss, a growing number of brands are putting policies in place that not only support employees but respect their role as parents.
Editors from across UK magazine sector judge awards.
Adopting a position of ‘practical optimism’ could be the key to successfully marketing alcoholic drinks as consumers emerge from Covid restrictions.
The spot signifies a change in direction for the brand: it’s no longer about the bet, but the game.
John Lewis played a small but significant role in the Downing Street flat renovation scandal (or, as The Thick of It might call it, ‘Flatgate’) when the phrase “a John Lewis furniture nightmare” came to light. At least the embattled retailer had a comeback ready.
Leo Burnett Chicago’s chief strategy officer speaks to LBB’s Addison Capper, in association with AME Awards, about the evolution of brand effectiveness and the future of industry award shows.
Havas Media Group has published the latest edition of its annual Meaningful Brands survey, which presents some uncomfortable truths about the faltering relationship between big business and the consumers they serve.
Marketers have a responsibility to safeguard brand trust, particularly when an organisation is intent on embracing change.
Scheme launched during pandemic last year.
May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color every day. The 4A’s chief exec Marla Kaplowitz asks: amid this reckoning that prompts feelings of anger, frustration and exhaustion, we must ask, what has changed?
Since September, there has been a decline in companies that report every member of their leadership team is using company channels to share black resources and diversity initiatives.
While the ‘penny dropped’ for many people over the last year, there is also a certain amount of complacency on the issue of racial justice creeping in.
There are several factors in play that prevent black-led agencies from thriving and hinder the progression of black people in the industry.
Going to eco-extremes to try and save the planet is a great thing to do, but for the majority of us, it’s not an easy thing to do. If everybody makes a few easy little changes to live more sustainably, it’ll have a far bigger impact.
The growing companies powering Britain’s green economy have been mapped for the first time by the ScaleUp Institute and the research firm Beauhurst.
Jason Brownlee, founder of consumer insight and audience research company, Colourtext discusses the relationship between e-commerce brands and broad reach media.
MarketingWeek arms you with all the numbers you need to tackle the week ahead.
Campaign from McCann London teams up with Cantona, Buffon, Van Dijk, Torres and Podolski to kick off the tournament for the food delivery platform
Zenith forecasts a 5.3% rise this year.
The CBI will call on government and business today to collaborate to win the global race to net zero as it sets out a ten-year strategy for the economy worth £700 billion.
When your neck, your life, and most importantly your beard are on the line, you need a network you can count on.
The Drum speaks to agency bosses, support organizations and HR experts about the pros and cons of flexible working, and how it can both help and hinder employers and workers alike.
Three members of Wunderman Thompson each explain why they are supporting BRiM, the new UK ad industry initiative to improve black representation in the industry.
Marketing Week’s round-up of the news that matters in the marketing world each day.
Even a wet May has not dampened spirits.
Were you even aware of all these businesses vying for your data?
App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.
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