The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ May 28th 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Industry Bodies Call On Advertising and Marketing Leaders to Protect Employees’ Mental Wellbeing and Creativity

Coalition is made up of Crown Commercial Service, NABS, the IPA, the Advertising Association, the Alliance of Independent Agencies and more

‘More mental-health support needed’ as WFH end in sight

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today.

You Just Might Surprise Yourself

Pinterest is a place where the unexpected finds you. Discover endless ideas and, along the way, you just might surprise yourself.

Sustainability Success Lies in Relationships

INFLUENCER: It’s the brands who are creating a circular economy that are winning, writes Peter Wiedmann, strategist, RAPP UK.

Meet the brands who are strengthening their business by standing up for parents

From equalising parental leave to recognising the trauma of pregnancy loss, a growing number of brands are putting policies in place that not only support employees but respect their role as parents.

Campaign picks up six nominations at BSME Talent Awards 2021

Editors from across UK magazine sector judge awards.

How alcohol brands should ‘read the room’ in the post-pandemic world

Adopting a position of ‘practical optimism’ could be the key to successfully marketing alcoholic drinks as consumers emerge from Covid restrictions.

Ladbrokes launches Euro 2020 campaign to the beat of hundreds of drummers

The spot signifies a change in direction for the brand: it’s no longer about the bet, but the game.

Better days ahead?

John Lewis played a small but significant role in the Downing Street flat renovation scandal (or, as The Thick of It might call it, ‘Flatgate’) when the phrase “a John Lewis furniture nightmare” came to light. At least the embattled retailer had a comeback ready.

Leo Burnett’s Aki Spicer on How the Measure of Effectiveness in Advertising Got ‘Matrix’d’

Leo Burnett Chicago’s chief strategy officer speaks to LBB’s Addison Capper, in association with AME Awards, about the evolution of brand effectiveness and the future of industry award shows.

Study unearths uncomfortable truth that most consumers are indifferent to most brands

Havas Media Group has published the latest edition of its annual Meaningful Brands survey, which presents some uncomfortable truths about the faltering relationship between big business and the consumers they serve.

The Post Office scandal proves trust is always built from the ground up

Marketers have a responsibility to safeguard brand trust, particularly when an organisation is intent on embracing change.

Sky doubles ad time giveaway to £2m in second year of SME100 scheme

Scheme launched during pandemic last year.

One year later: where agencies stand in the fight against racism in the industry

May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color every day. The 4A’s chief exec Marla Kaplowitz asks: amid this reckoning that prompts feelings of anger, frustration and exhaustion, we must ask, what has changed?

Adland Commits: one year on, and we’re still waiting for change

Since September, there has been a decline in companies that report every member of their leadership team is using company channels to share black resources and diversity initiatives.

The momentum created by BLM is at risk of fading away

While the ‘penny dropped’ for many people over the last year, there is also a certain amount of complacency on the issue of racial justice creeping in.

Tackling the woefully low black leadership figures in the creative industry

There are several factors in play that prevent black-led agencies from thriving and hinder the progression of black people in the industry.

Change a bit for good

Going to eco-extremes to try and save the planet is a great thing to do, but for the majority of us, it’s not an easy thing to do. If everybody makes a few easy little changes to live more sustainably, it’ll have a far bigger impact.

Green list puts eco-friendly companies on the map

The growing companies powering Britain’s green economy have been mapped for the first time by the ScaleUp Institute and the research firm Beauhurst.

E-commerce CMOs need new approach to ad effectiveness

Jason Brownlee, founder of consumer insight and audience research company, Colourtext discusses the relationship between e-commerce brands and broad reach media.

Marketing jobs, gender equality, fastest growing brands: 5 interesting stats to start your week

MarketingWeek arms you with all the numbers you need to tackle the week ahead.

Just Eat Celebrates Return of UEFA EURO 2020 with Cast of Football Legends

Campaign from McCann London teams up with Cantona, Buffon, Van Dijk, Torres and Podolski to kick off the tournament for the food delivery platform

Alcohol ad spending won’t reach pre-pandemic levels until 2023

Zenith forecasts a 5.3% rise this year.

Seize the moment with net zero, says CBI

The CBI will call on government and business today to collaborate to win the global race to net zero as it sets out a ten-year strategy for the economy worth £700 billion.

A close yet far shave

When your neck, your life, and most importantly your beard are on the line, you need a network you can count on.

What to know when putting together your firm’s flexible working policy

The Drum speaks to agency bosses, support organizations and HR experts about the pros and cons of flexible working, and how it can both help and hinder employers and workers alike.

Why we’re backing BRiM: adland needs meaningful action on black representation

Three members of Wunderman Thompson each explain why they are supporting BRiM, the new UK ad industry initiative to improve black representation in the industry.

Airbnb, Aldi, Expedia: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world each day.

Advertising set to benefit as consumer confidence shoots back up

Even a wet May has not dampened spirits.

Apple spells it out with new ad for app tracking privacy feature

Were you even aware of all these businesses vying for your data?

Privacy on iPhone | Tracked | Apple

App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.

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