The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ June 4th 2021 / Matt Bourn

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Cinema is back with a vengeance – box office numbers are a good omen for recovery

After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain’s biggest cinema ad sales house says.

The power of words: how inclusive language can make for a more equitable workplace

Whether it’s neutralizing language, disclosing pronouns or not making cultural assumptions, inclusive language can make all the difference in creating a truly equitable workplace. But how can leaders manage its implementation from the top down?

World Environment Day: do’s and don’ts for adland

Anna Lungley, chief sustainability officer at Dentsu International, offers advice for industry leaders who want to be part of the movement to Net Zero.

Carbon footprint of digital ads laid bare by Good-Loop tool

Advertisers are launching millions of tonnes of carbon dioxide into the atmosphere with every typical online campaign, a new tool launched by purposeful ads platform Good Loop has revealed.

Agencies await govt Covid ad pitch after MullenLowe’s £24m contract runs out

Engine has been handed responsibility for the work on a temporary basis.

‘More mental-health support needed’ as WFH end in sight

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today.

Celebrities Turn into Evil Vegetables for Return of ITV’s ‘Eat Them To Defeat Them’ Campaign

‘Prepare for Battle’ is the theme of the ad to get children to eat their veg in the award-winning campaign made by adam&eveDDB for ITV and Veg Power, supported by Sky and Channel 4.

Alcohol Adspend to Beat Market with 5.3% Growth in 2021 as Hospitality Opens Up

Zoe Novick, business director at Zenith UK, comments on the importance of saliency and relevancy for alcohol brands as hospitality reopens across the UK.

Is it time for the ‘digital nation’ to fight back?

Harish Bijoor, a brand strategy specialist and founder, Harish Bijoor Consults Inc makes the comparison between the concept of the physical nation versus the digital nation and looks at the future of the ongoing battle of the digital ecosystem.

What advertising can learn from the world of gaming

As part of The Drum’s deep-dive into all things gaming, Verizon Media’s Josh Partridge tells us why brands should consider gamifying their ads – and how they can go about doing so.

B2B, email marketing, shopping: 5 interesting stats to start your week

Marketing Week arms you with all the numbers you need to tackle the week ahead.

Brand connection in the time of coronavirus

The pandemic has touched every facet of our lives, forcing us to adapt how we shop, socialize, communicate and work. As you would expect, this has had a fundamental impact on Opinium’s Most Connected Brands Index, coloring and shaping the fortunes of entire sectors.

Burnout and churn on the rise as adland faces second summer of Covid

Pressures of pandemic weigh on creative minds.

Addressing the ad industry’s diversity problem

The advertising industry has a particularly poor record on diversity, but some of its key players are determined to change this by casting the net far more widely for talent.

Influencers ‘lure teenage fans’ to gambling and surgery sites

Instagram influencers are encouraging their millions of fans to follow accounts that encourage gambling, unlicensed lip filler treatments and plastic surgery.

Movers and Shakers: Ogilvy, Dentsu, BBH, Publicis Groupe, Yonder, GCS, Havas

Campaign’s round-up of the hires, departures and promotions across the industry.

Advertisers flock to Android as iOS privacy feature bites

Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.

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