Already a member? Sign in below
In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain’s biggest cinema ad sales house says.
Whether it’s neutralizing language, disclosing pronouns or not making cultural assumptions, inclusive language can make all the difference in creating a truly equitable workplace. But how can leaders manage its implementation from the top down?
Anna Lungley, chief sustainability officer at Dentsu International, offers advice for industry leaders who want to be part of the movement to Net Zero.
Advertisers are launching millions of tonnes of carbon dioxide into the atmosphere with every typical online campaign, a new tool launched by purposeful ads platform Good Loop has revealed.
Engine has been handed responsibility for the work on a temporary basis.
Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today.
‘Prepare for Battle’ is the theme of the ad to get children to eat their veg in the award-winning campaign made by adam&eveDDB for ITV and Veg Power, supported by Sky and Channel 4.
Zoe Novick, business director at Zenith UK, comments on the importance of saliency and relevancy for alcohol brands as hospitality reopens across the UK.
Harish Bijoor, a brand strategy specialist and founder, Harish Bijoor Consults Inc makes the comparison between the concept of the physical nation versus the digital nation and looks at the future of the ongoing battle of the digital ecosystem.
As part of The Drum’s deep-dive into all things gaming, Verizon Media’s Josh Partridge tells us why brands should consider gamifying their ads – and how they can go about doing so.
Marketing Week arms you with all the numbers you need to tackle the week ahead.
The pandemic has touched every facet of our lives, forcing us to adapt how we shop, socialize, communicate and work. As you would expect, this has had a fundamental impact on Opinium’s Most Connected Brands Index, coloring and shaping the fortunes of entire sectors.
Pressures of pandemic weigh on creative minds.
The advertising industry has a particularly poor record on diversity, but some of its key players are determined to change this by casting the net far more widely for talent.
Instagram influencers are encouraging their millions of fans to follow accounts that encourage gambling, unlicensed lip filler treatments and plastic surgery.
Campaign’s round-up of the hires, departures and promotions across the industry.
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.