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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
UK – Black and disabled people are underrepresented in the advertising industry and one in five advertising professionals attended private schools, a census from the All In campaign has found.
Improving the representation of black, disabled and working class talent are the first series of actions for the All In campaign announced today, following UK advertising’s landmark survey of more than 16,000 professionals in March.
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first ever Census, which exposes a profession still led by public school-educated white men who seemingly squeeze every last drop out of their highly stressed workforce.
As the All In Census reveals a stark lack of inclusion in the industry, the Advertising Association has an action plan focused on improving the experience of black, disabled and working class employees.
The findings of the industry-wide “All In Census” have revealed the demographic make-up of the UK ad industry and prompted an immediate action plan to improve diversity, equity and inclusion.
According to an industry census, much of the U.K.’s advertising sector believe their companies are taking steps in the right direction when it comes to being more inclusive. However, there were continuing issues highlighted when it came to gender equality.
The results of the Ad Association’s (AA) recent All In census reveal disparities among key groups of talent in the advertising industry, leading to the AA issuing three initial calls to action for agencies if they wish to retain diverse talent.
Eric Catona, Ian Wright and Peter Crouch have returned to the small screen.
Company previously predicted 12.4% growth in 2021.
‘Vikings’ meets road safety in this excellent communication from the Danish Ministry of Transport.
In partnership with the Advertising Association and Kantar, Marketing Week will reveal the month’s most effective advertising campaign and share what marketers can learn from it.
“This is a gigantic step forward,” organisers say.
Membership of the Climate Charter is available via a tiered pricing structure.
Top UK agencies have signed up to the IPA’s Media Climate Charter, a tool designed to help marketers measure and reduce carbon impact of their media plans. The Drum takes a look at who’s onboard and how it works.
21 media agencies that collectively represent more than £7bn in 2020 billings have signed up to charter, update reveals.
Anheuser-Busch: “Let’s Grab a Beer, America” – 90s.
The Queen admiring the Duke of Edinburgh Rose with Keith Weed, president of the Royal Horticultural Society. A royalty from the sale of each rose will go to charity.
A piece by Gareth Southgate.
ITV has launched a chaotic campaign signposting Love Island’s triumphant return to the small screen.
John Gordon-Saker takes over from Richard Powell.
Top UK agencies have signed up to the IPA’s Media Climate Charter, a tool designed to help marketers measure and reduce carbon impact of their media plans.
Despite proving the correlation between customer and commercial, Direct Line Group’s Mark Evans says customer orientation is “not natural to everybody” so the business has to constantly “fight that tide”.
Monitor set to improve the effectiveness of agencies and brands.
The categories include several strong contenders from UK agencies.
Twitter Blue further cements the social media giant’s position as a serious player in the realm of paid subscription-based services – a move that has been propelled by a number of recent investments including the company’s Tip Jar and Super Follow features. This new service is likely to improve revenue for the company and drive engagement among creators and ‘power users’.
A Colorado oil and gas firm has issued a PR attack on The North Face after the outdoor goods company denied a sale of 400 branded jackets on the basis of its “brand guidelines and values”. The firm claimed that the entire outdoor industry is propped up on goods created and the transport enabled by the fossil fuels sector.
Peter Crouch takes to the streets in Paddy Power’s Euro 2020 spot.
Players on a fictional team make unexpected use of the snack.
The Sun stablemate TalkSport also launching Euro 2020 work.
Campaign has spoken to more than 20 agencies about how they are grappling with the return to the office, now that more than half of the UK adult population has been double-vaccinated.
Marketing Week’s round-up of the news that matters in the marketing world each day.
Google has been fined €220 million by the French competition watchdog for abusing a dominant position in the online advertising market.
Coinciding with the lifting of lockdown and the promise of school holidays, Google has partnered News UK and Channel 4 to help the British public get the most out of the summer.
D&AD has awarded three Black Pencils (its top award) this year, all of which went to campaigns with a cause.
Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why the industry needs to place responsible advertising on the top of the business agenda.
Whether it’s neutralizing language, disclosing pronouns or not making cultural assumptions, inclusive language can make all the difference in creating a truly equitable workplace. But how can leaders manage its implementation from the top down?
The creation of the marketing director role sees CMO Zaid Al-Qassab take on expanded responsibilities heading up the marketing and viewer experience division, part of a reshuffle first announced in January.
After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain’s biggest cinema ad sales house says.
Joint action suggests a tougher new line from competition authorities.
Campaign created by Leo Burnett.
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