The Advertising Association’s website has been designed to be accessible to all web users, irrespective of individual abilities and browser type. This statement gives information about accessibility features and levels of conformance to industry standards.

Standards compliance

All pages on this site conform to the following standards where possible:

• W3C Web Content Accessibility Guidelines Single A (we also meet most Double A and some Triple A guidelines)
• Accessible Rich Internet Applications (WAI-ARIA) 1.0 landmark roles
• HTML 5 and CSS 3 

   

Conformance statement

The following specific measures have been taken in order to make our website more accessible:

• Where relevant, alt text is included on non-decorative images.
• All forms on the site have visible form field labels (instead of placeholder text). Labels and form fields have been associated by matching “for” and “ID” values and checked for any duplicated labels caused by field labels and form IDs being confused.
• A consistent heading structure has been applied across the site.
• Where used, data tables include a caption and identified row and column headers.
• A sample of our most used pages have been tested and corrected for usability by keyboard-only.
• Visually apparent keyboard focus indicators are used across the site.
• Link text has been considered for clarity and context.
• Form validation errors have been considered for clarity: (i) that an error has been made, (ii) which is the erroneous field, and (iii) ease to correct and resubmit the form. Forms have also been tested so that no information is hidden from assistive technology.
• The use of large amounts of block capital text is limited across the site.
• The use of colour has been chosen and tested to ensure it meets World Wide Web Consortium (W3C) guidelines on background and foreground colour and brightness difference.

Limitations

Although the above measures have been taken, the initial site was not built with these in mind therefore historic or miscellaneous items across the site may be anomalous to the above. Should you find any specific issues, please do contact us on the details below.

Feedback

If you have any feedback about the accessibility of our website, please contact us. Your comments will help us improve our website in future and we aim to be able to respond to your query in the first instance within 3-5 business days.