Born from Ad Net Zero’s single-minded ambition – to make every ad a sustainable ad – Sustainable Advertising, published by Kogan Page on March 3, 2024, arms the industry with the expertise needed to make every ad sustainable: from the way it is made, and the way it is distributed, to the very product, service and behaviour it promotes.
This groundbreaking book delves into the insights and tools across the industry in a global effort to decarbonise rapidly and help support a sustainable future. With best-in-class case studies and practical guidance, Bourn and Munden outline the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact.
Content Summary
1. The big behaviour changes needed for a sustainable future.
2. Customer behaviour change research & insights to support a sustainable future.
3. Greenwashing, and how to avoid it.
4. What ‘good’ looks like in sustainable advertising, now and future.
5. Measuring (and taking responsibility for) your work’s impact.Climate change and
personal purpose: A rewarding profession and career.
Audience
Advertising and Marketing Professionals – Advertising and marketing services professionals, including marketers, creatives, planners, media sales, and ad tech experts.
Academics and Students – Academics and students interested in pursuing a career
in sustainable advertising.
Key Features
1. Multiple case studies showcasing real-world examples of sustainable advertising.
2. Interviews with industry leaders providing expert insights and perspectives.
3. Practical guides and tools that can be directly applied in your own business.
Join the movement and make a difference in the world. The writers of Sustainable Advertising are available to speak at your event in 2026.
