Talent and Skills

Our talent is the lifeblood of the advertising industry. We work closely with Government to ensure the sector has the skills it needs to succeed, identifying skills gaps and developing future skills. As part of this work, we advocate for an ambitious Growth and Skills Levy, with flexibility to make apprenticeships work better for businesses. Within the industry, our Advertising and Marketing Training Hub has a vast offering to upskill talent, and through All In, we’re driving progress to build a workplace where all talent can thrive. 

Spotlight

Advertising Association & Media Smart launch virtual work experience

New immersive career experiences to help widen access into advertising London, 21 May 2026: The Advertising Association, the UK advertising industry...

Report: Unlocking Apprenticeships to Drive Growth

The Advertising Association has released a new report, Unlocking Apprenticeships to Drive Growth, calling on the Government to seize the opportunity...

Marketing Week and the Advertising Association’s Talent Trailblazer Award returns

The Marketing Week Awards have returned for 2025, celebrating another year of fantastic campaigns, teams, and marketers that deliver real impact....

Report: Unlocking Apprenticeships to Drive Growth

The Advertising Association has released a new report, ‘Unlocking Apprenticeships to Drive Growth’, calling on the Government to seize the...

The Hybrid Era in Adland: 10 Key Questions Answered – Report

Two years on from Credos’ first report on hybrid working practices – ‘Hybrid Working in the Advertising Industry‘ – we...

All In 2025: The results are in

So, the results are in. And once again we’re lucky enough to have access to the largest industry survey completed...

Whether you are looking to dive into the dynamic world of advertising and marketing for the first time or want to advance and upskill yourself and your team, the Advertising & Marketing Training Hub will help you find the required skills and training, including on AI.

The Hub showcases courses and qualifications from Advertising Association members and industry stakeholders including the Data and Marketing Association, the Chartered Institute of Management, the IPA, ISBA and IAB UK.

Training Hub