UK Advertising Spend

Through our Advertising Association/ WARC Expenditure Report, we are able to provide the most trusted source of UK advertising spend data. Every quarter, AA/WARC offers detailed spend figures by surveying all major media in the UK. The Report also includes comprehensive forecasts for the next two years, helping agencies, analysts, media owners and advertisers allocate budgets, analyse risks and make better-informed decisions based on reliable data.

UK ad spend forecast to reach £12bn during this festive period

Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is...

UK adspend rose 8% to reach £10.6bn in Q1 2025

Total adspend forecast to increase by 6.8% to £45.4bn for FY2025.   London, July 29, 2025: The latest AA/WARC Expenditure...

UK Advertising records £42.6bn spend in 2024

New forecasts show ad market set to reach £45.2bn in 2025 and £47.8bn in 2026. London, 30 April 2025: The...