UK Advertising Spend

Through our Advertising Association/ WARC Expenditure Report, we are able to provide the most trusted source of UK advertising spend data. Every quarter, AA/WARC offers detailed spend figures by surveying all major media in the UK. The Report also includes comprehensive forecasts for the next two years, helping agencies, analysts, media owners and advertisers allocate budgets, analyse risks and make better-informed decisions based on reliable data.

UK ad spend rose 11.4% to £12.5bn in Q3 2025

Latest forecasts predict ad spend will exceed £50bn for the first time in 2026. London, January 29, 2026: The latest...

UK ad spend forecast to reach £12bn during this festive period

Latest forecasts also project total ad spend will top £46bn in 2025. London, 30 October, 2025: UK advertising spend is...

UK adspend rose 8% to reach £10.6bn in Q1 2025

Total adspend forecast to increase by 6.8% to £45.4bn for FY2025.   London, July 29, 2025: The latest AA/WARC Expenditure...