Through Media Smart, our industry’s award-winning non-profit, we champion advertising education and support the Government’s work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7–25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
Education campaign helps young voters understand political ads, AI ‑generated content, and transparency rules ahead of May elections. London, 14 April...
Yesterday, we supported Media Smart at the Safer Internet Day 2026 event hosted at BT Tower. Aligning with the theme ‘Smart...
In support of Safer Internet Day 2026, our Public Policy and Regulation Director, Konrad Shek, has collaborated with Media Smart UK...
Two years on from Credos’ first report on hybrid working practices – ‘Hybrid Working in the Advertising Industry‘ – we...
Channel 4’s recent report, ‘Gen Z: Trends, Truth and Trust’ thrust the topic of trust amongst the young into the...
“Get off my lawn!” Hardly does the phrase need to be finished before a vivid image forms. An older gentleman,...
Through Media Smart, our industry’s award-winning non-profit, we provide high-quality resources, champion advertising education and support the Government’s work to improve media literacy across the UK. Media Smart helps children and young people understand advertising wherever it appears and inspires them to consider careers in our sector. It provides free guides for 7–25-year-olds, engaging teaching resources for schools and expert advice for parents and guardians.
