The Advertising Pays series of reports from Credos studies advertising’s contribution to the UK’s economy.
From the first report, published in 2013, to the latest and ninth edition, the series has evidenced the economic impact of advertising through employment, GVA, SME growth, exports, talent, and the cultural, media and digital services it funds.
The latest report in the series, Advertising Pays 2025: Powering the UK’s Changing Economy takes stock of our industry and how it has changed during the first quarter of the 21st Century. It also updates the key economic benefits of advertising outlined in previous reports.
Advertising Pays 8: UK Advertising’s Social Contribution highlights the many ways that advertising supports social good and its contribution to UK
Advertising Pays 7: UK Advertising’s Digital Revolution examined the growth and scale of the UK online advertising market.
Advertising Pays 6: World Class Talent, World Class Advertising revealed the fundamental role that overseas talent plays in the success of the UK’s world leading advertising industry.
Advertising Pays 5: How advertising fuels the Scottish Economy valued the contribution of advertising to the Scottish economy at £8.8 billion in 2015, thanks to the far-reaching economic impact of advertising activities in Scotland.
Advertising Pays 4: Export Value and Global Impact captured for the first time, the value of UK advertisings exports as well as the industry’s creative and cultural influence around the world.
Advertising Pays 3: The Value of Advertising to the UK’s Culture, Media and Sport set out the extent to which advertising funds the media, culture and sport that people in the UK love and enjoy.
Advertising Pays 2: How Advertising Can Unlock UK Growth Potential argued that sustained economic growth depends on the health of our SMEs – particularly those medium-sized businesses most poised for growth.
