The Advertising Association/ WARC Expenditure Report is the most trusted source of advertising spend data. Every quarter, AA/WARC provides detailed spend figures by surveying all major media in the UK. The Report also includes comprehensive forecasts for the next two years, helping agencies, analysts, media owners and advertisers allocate budgets, analyse risks and make better-informed decisions based on reliable data.
Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels...
The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels....
Latest forecasts predict ad spend will exceed £50bn for the first time in 2026. London, January 29, 2026: The latest Advertising...
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