The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MEMBER CONTENT

AA/WARC Executive Summaries

/ April 25th 2024
UK Advertising Spend

Each financial quarter in collaboration with WARC we release the latest adspend figures from across the entire advertising market through WARC’s Expenditure Report. Every April we release the full financial year adspend figures.

As a member, you receive exclusive access to the executive summary of this report which shows the latest trajectory of adspend across the quarter and projections for the year ahead, broken down by media channel. April’s Executive Summary includes data from the full year split into H1 and H2.

Click here to download the most recent Executive Summary.

To access the full report you need to have a WARC subscription. Find out more here.