The emergence of AI is transforming every facet of advertising – from strategic planning and creative ideation to production, media buying and regulatory compliance. Our cross-industry AI Taskforce is focused on showcasing the applications of AI in advertising, identifying the skills our workforce will need and furthering the responsible use of this rapidly evolving technology which has significant potential.
New report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’ 1st August 2024, London...
Commenting on today’s budget, Stephen Woodford, CEO, Advertising Association, said: “The Advertising Association welcomes the announcement of the PBS AI SME...
Since the release of ChatGPT in late 2022, AI has dominated discussions around the future of the workplace. Promises...
Whether you are looking to dive into the dynamic world of advertising and marketing for the first time or want to advance and upskill yourself and your team, the Advertising & Marketing Training Hub will help you find the required skills and training, including on AI.
The Hub showcases courses and qualifications from Advertising Association members and industry stakeholders including the Data and Marketing Association, the Chartered Institute of Management, the IPA, ISBA and IAB UK.
AA comment on the Government’s AI Opportunities Action Plan
On 13th January the Government published its AI Opportunities Action Plan, which aims to ‘deliver a decade of national renewal’, using...