Artificial Intelligence

The emergence of AI is transforming every facet of advertising – from strategic planning and creative ideation to production, media buying and regulatory compliance. Our cross-industry AI Taskforce is focused on showcasing the applications of AI in advertising, identifying the skills our workforce will need and furthering the responsible use of this rapidly evolving technology which has significant potential. 

Spotlight

Critical Thinking in an AI-Driven Advertising World

In support of Safer Internet Day 2026, our Public Policy and Regulation Director, Konrad Shek, has collaborated with Media Smart UK...

Best Practice Guide for the Responsible Use of Generative AI in Advertising

New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners London, 5 February 2026: The Advertising...

AA comment on the Government’s AI Opportunities Action Plan

On 13th January the Government published its AI Opportunities Action Plan, which aims to ‘deliver a decade of national renewal’, using...

AA submission to the House of Lords Communications and Digital Committee’s call for evidence on large language models

AA submission to the House of Lords Communications and Digital Committee’s call for evidence on large language.....

AI and Employment in Advertising: The Data Behind the Debate

  Since the release of ChatGPT in late 2022, AI has dominated discussions around the future of the workplace. Promises...

Whether you are looking to dive into the dynamic world of advertising and marketing for the first time or want to advance and upskill yourself and your team, the Advertising & Marketing Training Hub will help you find the required skills and training, including on AI.

The Hub showcases courses and qualifications from Advertising Association members and industry stakeholders including the Data and Marketing Association, the Chartered Institute of Management, the IPA, ISBA and IAB UK.

Training Hub