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As advertising’s think tank, Credos is dedicated to researching the topics that matter; to the industry, to the public, and to government.
‘Credos thinks’ is the place where we provide insights on challenges within the industry, and detail how they affect broader issues such as public trust, economic/social impacts, and representation.
The articles here are partly informed by those within our ‘Briefing Papers’ series, as well as drawing from others such as ‘Advertising’s Big Questions’, ‘Ad Pays’ and more.
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