The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Executive Summary: AA/WARC Expenditure Report Q2 2022

/ October 27th 2022
UK Advertising Spend

October 27, 2022: We have published the latest AA/WARC adspend figures for Q2 2022, including projections for 2022 and 2023.

An overview of the figures can be found in our press release here.

As a member you are able to get exclusive access to a sample version of the Executive Summary, which provides further insight into the latest trends and forecasts. Download it here.

A subscription to the AA/WARC Expenditure Report includes access to the full executive summary report which analyses the latest trends and investment data and is available to download in Excel format. More information is available here.