The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


Video: Advertising Pays 8

/ February 16th 2021 / Credos
Ad Pays Series

For our research into UK advertising’s social contribution – the theme of our Advertising Pays 8 report – we polled consumers, and separately surveyed the ad industry.

Our work with consumers sought to understand our industry’s social contribution as driver of public trust in advertising. We wanted to know more about their current perceptions of advertising’s social contribution, the impact it has in people’s lives, and what they expect from the industry in future.

You can watch our dedicated Advertising Pays 8 video below or here.

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