Brands – big or small – have faced huge uncertainty in recent years. They have had to adapt, be resilient and rebuild. Then rebuild again. But what are the knock-on effects? How are growing brands navigating the challenges of political upheaval, pandemic and conflict? Where do they need support and vision? Where does creativity fit in to take them forward?
In this roundtable discussion, Campaign partners with the UK’s Department for International Trade and UKAEG to answer these questions and more. We gather CMOs from around the world during the Cannes Lions Festival of Creativity to explore barriers, exchange ideas and imagine ways forward. Campaign UK editor-in-chief Gideon Spanier hosts.
Please note that this event is reserved for our partners and companies on our Trade Mission.
