IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry with talks and discussions on the burning issues of the day.
Covering topics including maximising brand safety, combatting ad fraud, fake news, ad blocking and transparency in the digital supply chain, the day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone.
What you can expect…
IAB UK Welcome
Increasing trust is a key part of the IAB UK’s mission to build a sustainable future for digital advertising. As well as introducing today’s conference, the IAB’s Tim Elkington will share plans for the evolution of the Gold Standard, designed to further grow trust in digital advertising.
Tim Elkington, Chief Digital Officer, IAB UK
Rebuilding public trust in advertising
Following the release of a mafor report on trust in advertising earlier this year, the Advertising Association’s Keith Weed and Stephen Woodford will share the latest on the industry’s action plan to tackle the decline in public trust and what role you can play.
Keith Weed & Stephen Woodford, President & CEO, Advertising Association
Delivering trust and transparency in digital advertising
A closer look at brand safety and ad fraud best practice with JICWEBS’s Jules Kendrick and TAG’s Nick Stringer, plus how to bring more consistency to the marketplace in the future.
Jules Kendrick & Nick Stringer, CEO & Vice President, Global Engagement, JICWEBS & TAG
Facebook on tackling trust, transparency and responsibility in 2020
Since its inception, Facebook has been sharing its learnings with the industry, whether that’s to do with Al algorithms, open source technology or video communication. Hear how the company has extended this approach to more challenging issues, such as trust in the business and how the company is striving for greater openness and transparency.
Nick Baughan, Director of Agencies, Facebook
Star Wars. Sperm Whale. Paddington Bear: Three phrases harming journalism
When it comes to blacklists and whitelists, a simple black and white approach doesn’t cut it. At present, there is no standardised industry approach to content verification and as a result quality online journalism is suffering. Newsworks’ Tracy De Groose explores how we can get the balance right.
Tracy De Groose, Executive Chair, Newsworks
Advertising in the fake news era
NewsGuard’s Anna-Sophie Harling explains how advertisers inadvertently fund fake news, from Russian disinformation to healthcare hoaxes, and what the industry can do to drive ad spend towards quality journalism instead.
Anna-Sophie Harling, Managing Director, Europe, NewsGuard
Resolving the crisis of trust in advertising
In this session, IAS will discuss how ad fraud and brand safety issues have eroded trust in digital and will share ways in which brands and publishers can work to make the industry a safer, more trustworthy place for consumers.
Nick Morley, Managing Director EMEA, Integral Ad Science
What can blockchain or Distributed Ledger Technology (DLT) do for digital advertising?
With the JICWEDS DLT Pilot launched six months ago, Fiducia’s Tim Brown will provide initial results and share thoughts on how we can be transformative for digital advertising.
Tim Brown, CEO, Fiducia DLT Limited
Sharing a privacy-focused web that works for everyone
User trust has never mattered more, with half the world now online. Google’s Mark Howe will discuss the opportunities and challenges of a privacy-first web for business and for advertising.
Mark Howe, Managing Director, EMEA Agencies, Google
