How to compete on the global stage – and win

The UKAEG wants to encourage businesses from right across the UK to go global.

Join us on the morning of 22 March in person at the Regent Street Cinema to discover how you can compete on the global stage and win! This session will provide brilliant insights to help you grow your business within the sports sector.

The morning will feature insightful and inspiring talks with people who are growing and transforming their businesses.

• Find out how you can use this year’s World Cup to your advantage
• Learn more about the branding guidelines you need to be aware of
• Discover how the AA and its partner the Dept. for International Trade can support your global business plans.

The event is open to all business leaders and new business teams across the UK, and it is FREE to attend.

Tickets are allocated on a first-come, first-served basisso book yours early to avoid disappointment! 

Full line-up

9am. – Networking – Teas & Coffees

9.30am – Welcome – Aisling Conlon

 9.35am – Going Global Panel
Hear from company leaders who will share their strategies and success stories about doing business around the world. 
Pippa Bhatt, Madam Film – works with Liverpool FC
Arnold Ma, Qumin – works with Barcelona FC
David Ball, Brandfuel – works with World Cup sponsors
Moderator –Richard Ayres, Chairman, Seven Leagues

10am – Making the most of a captivated audience
A fireside chat with Rupert Daniels, DIT and Tom Allwood,  MATTA – a sports specialist agency looking at the sports ecosystem, the global opportunities for UK advertising across sports, How this Christmas World Cup can provide an opportunity to enter the sector and the branding guidelines to be aware of (special ref. to World Cup)

10.20am – The Power of film in sports 
Presented by Chrome Productions
Hear how Chrome Productions, a global production company born into the world of extreme sports over a decade ago, has grown their business demonstrating the power of film. Includes practical tips/ know-hows for producers looking to work in the sport sector.

10.40am – A free Bud for the Nation… if England wins the World Cup
Beth Johnson, Umbrella
Case study presentation. In 2018, Umbrella worked with Budweiser’s parent company, AB-Inbev, to leverage the opportunity of being official sponsor to the world’s biggest sporting event. Hear more about working in one of the worlds biggest sporting events.

11am – End