Campaign’s flagship conference, now in its 16th year, is the UK’s leading media event, bringing together industry leaders across brands, media agencies, media owners and technology companies who will be setting the media agenda for 2019. The media and advertising industry is in a state of flux; it has been a year rife with uncertainty. Economic volatility has been one of the drivers for the increase in performance driven KPIs, causing a shift in the balance between long-term brand building and short term gains. As well as budgetary pressures, CMOs are facing a multitude of challenges with the rise of DTC ecommerce brands who are disrupting established industries. This continuous disruption means that agencies are having to adapt their models and approach to fit with their clients changing needs, and media owners are partnering up with old enemies to combat competition.
Media360 2019 aims to provide a roadmap to help you navigate through these challenging times and to explore how you can take advantage of the vast opportunities in this fast-moving digital economy. The conference promises to deliver a programme packed with empowering advice from CMOs and powerful media executives on how to tackle the biggest challenges facing the industry, inspirational case studies from leading brands and the latest in technology innovation. Media360 2019 is the key industry meeting place to explore the ever-changing media landscape.
