WARC Webinar: Push, Pull, Pause or Pivot: Strategy in the Time of COVID

With Faris Yakob and Rosie Yakob, Founders, Genius Steals

Humans are wired to have difficulty with uncertainty – and strategy is our coping tool. Because at its core, strategy is about allocating finite resources for competitive advantage in conditions of uncertainty. With COVID conversations abound, uncertainty has increased, leading marketers to wonder if they should pull, pause, or pivot?

Award winning marketers Faris & Rosie Yakob return to your screens for a WARC webinar crafted to give you tools and frameworks you can use to help navigate your next move.

• Strategy has historically been linear, but dynamic strategy if the future
• How to speed to genius strategic frameworks
• Setting up feedback loops so that they inform future decisions

Join us on Wednesday 15 April at 3:00pm BST/10.00am EDT to watch live, and available online later, for all other regions.

All registrants will receive a link to the recording of the webinar so be sure to register event if you are unable to watch the live session.