Advertising powers the UK economy. Read on for useful information about ad spend and how our industry helps businesses to innovate, compete, grow market share and create jobs.
Through our Advertising Association/ WARC Expenditure Report, we are able to provide the most trusted source of UK advertising spend data. Every quarter, AA/WARC offers detailed spend figures by surveying all major media in the UK. The Report also includes comprehensive forecasts for the next two years, helping agencies, analysts, media owners and advertisers allocate budgets, analyse risks and make better-informed decisions based on reliable data.
The Advertising Pays reports are the flagship series by think tank Credos on the economic and social contribution of advertising on the UK.
The first report, published in January 2013, established the industry’s economic impact for the first time, while the latest, Advertising Pays 2025: Powering the UK’s Changing Economy, brings advertising’s role and contribution right up to date.
The industry-defining report, Advertising Pays 2025, highlighted advertising’s value and contribution to the UK economy, jobs and society. But the story has only just begun…
Advertising Pays: The Success Files will bring the economic data to life, through stories of work that have helped businesses, large and small, to innovate, compete, grow their market share and create jobs. The series will help underline the importance of advertising to the UK economy.
Our UK Advertising Exports Group (UKAEG), backed by Government, unlocks international opportunities for UK advertising. We connect our members with global brands and senior decision-makers in high-value regions at events like Cannes Lions, SXSW, and Advertising Week NYC, and in markets including China and Saudi Arabia.
UKAEG opens doors, accelerates export growth, and raises the profile of UK advertising worldwide.
We are proud to be the UK Representatives for Cannes Lions, the world’s largest International Festival of Creativity which takes place each June in France. In this role, we encourage award entries, support the nominations for UK jurors and celebrate the many UK winners. Our responsibilities also include running a local competition to select the Young Lions to represent the UK in the global competition at the festival every year.
