The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


Public Trust in Advertising

The Advertising Association has published our latest Annual Review looking back at the key campaigns and successes for the organisation from across 2019.

This year our Annual Review is bigger and better than ever, with keynote thought leadership pieces from our President Keith Weed on rebuilding the bond of trust with the public; from our Chair Philippa Brown on a pivotal year for our industry; Front Foot Chair Mark Evans looks at the past year for our industry network; and Credos Chair James Best delves deeper into another exciting year for advertising’s think tank.

Among the other key topics covered in the Annual Review are:

  • The association’s work to rebuild public trust in advertising
  • Our Public Affairs activity and wide-ranging engagement with Government
  • The latest news from advertising’s think tank Credos, including the launch of Advertising Pays 7: UK Advertising’s Digital Revolution report
  • How the Advertising Association is working to increase exports of advertising services through the launch of the UK Advertising Exports Group and activity at Cannes Lions 2019.
  • Our extensive networking and events programme, including the Media Business Course, LEAD 2019 and the first-ever LEAD Scotland
  • The many benefits of being an Advertising Association member

Download your copy of the Annual Review via the box on the right hand side of this page. 

Download our Annual Review 2019
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