The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ April 15th 2020 / Matthew Evans
Advertising and the Economy Coronavirus

Following the announcement on April 27 by the Chancellor of the Exchequer of Bounce Back Loans to help businesses affected by the COVID-19 lockdown, Advertising Association Chief Executive Stephen Woodford has issued the following statement:

“Small and medium sized businesses across advertising and marketing services will be relieved at this latest announcement from the Chancellor about the creation of Bounce Back Loans and we are pleased that they have listened to industry regarding the need for further assistance. Given the pressures that businesses are under, we appreciate the efforts the Government has made to ensure this process will be as simple, straightforward and timely as possible.”

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