The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ April 13th 2020 / Matthew Evans
Advertising and the Economy Coronavirus

Following the announcement on April 17 by the Government of an extension to the UK’s COVID-19 furlough scheme until the end of June, Advertising Association Chief Executive Stephen Woodford has issued the following statement:

“The Chancellor’s announcement that the COVID-19 furlough scheme will continue until the end of June will be welcomed by businesses across UK advertising, a number of which are already benefiting from the assistance offered since its launch last month. We are pleased the Government has listened to industry concerns as we, and our fellow trade associations, have been asking for an extension to the measures already in place. Looking ahead, it is vital we continue to consult with Government on these schemes to avoid any ‘cliff-edge’ scenario where help is withdrawn too early. We need a gradual but clear exit strategy from lockdown for both the economy and society and we’re fully committed to working with Government on the best way to make this happen.”

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