The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ May 29th 2020 / Noa Cohen
Advertising and the Economy Coronavirus

This evening the Chancellor of the Exchequer announced further details on how the Job Retention Scheme (JRS) will evolve. From July 1st, furloughed employees will be able to return to work part-time. Employers will gradually start to contribute to the cost of furloughing employees in August, starting with pension and NI contributions, and building up to 20% of salaries in October. Our Chief Executive, Stephen Woodford, has released the following statement:

“The Job Retention Scheme has been an extraordinary measure for extraordinary times and for many firms and people in advertising this support has been critical to them weathering the downturn so far. As the scheme evolves and the economy begins to re-open, it is fair that businesses should shoulder more of the costs and we are pleased to see the flexible, tapered approach taken by Government, particularly that colleagues can return part time if necessary. As we look ahead and support measures like this are eased back, it is vital that Government do all it can to encourage growth. One effective way of achieving this would be through our proposal for a tax credit for advertising, which could encourage more businesses to increase their advertising. This would deliver benefits for the UK economy as a whole, with consumer confidence being critical to the recovery and every pound spent on advertising generating six pounds of GDP.”

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