The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA publishes 2022 Annual Review

Advertising and the UK Economy Annual Review Media Resource Brexit and Trade Policy News Data and E-Privacy News Exports and International Trade Industry News News & Opinions Public Health

We are delighted to announce that our Annual Review for 2022 is now live!

The Annual Review covers the work of the Advertising Association on behalf of our members over the past twelve months. It also features thought leadership pieces from the likes of our President, Alessandra Bellini, our new Chair, Annette King, and the leadership team of the AA.

This year’s Annual Review is a special one, as it looks at our work during the last year of our current three-year strategy – Responsibility, Trust & Growth – which saw us launch our inclusion and sustainability initiatives. It outlines the key achievements from the last year, including the launch of All In Champions and the international roll-out of Ad Net Zero,  our response to economic and social challenges – including the war in Ukraine, the passing of HM Elizabeth II and the new Government – as well as the return of in-person events, such as our iconic Media Business Course and the second Ad Net Zero Global Summit.

The Annual Review also covers our strategic priorities for 2023-25 and outlines the key achievements from this year as well as the key moments to look for in 2023 – from the launch of the Talent Report to the second All In Census.

On the launch, our Chief Executive, Stephen Woodford, commented:

We hope you find the work in this review as inspiring and exciting as we do. We couldn’t do any of it without the fantastic support of our members to help make advertising more trusted, inclusive and sustainable, all the while promoting its value to people, society, businesses, and the economy.

You can download your copy of the Annual Review via the box on the right hand side of the page.

Download our 2022 Annual Review