The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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AA response to Scottish Alcohol Advertising Consultation

Consultation Responses Industry News Scotland

The Scottish Government launched its consultation into alcohol advertising and promotion in November. In its consultation paper, Holyrood proposes restrictions on numerous advertising mediums, ranging from outdoor, to cinema, to online marketing.

The Advertising Association held a series of Alcohol Working Group meetings with our members, held an AA Scotland meeting, and participated in the Scottish Government’s roundtable on advertising. We have, in consultation with members, submitted our response, ahead of the 9 March deadline for submission. This can be downloaded from the box on the right hand side.

In addition, advertising bodies and media organisations have issued a joint statement today, reacting strongly against the Scottish Government’s proposals to ban alcohol advertising and marketing, which can be read here.

Download our consultation response