The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ July 8th 2020 / Noa Cohen
Advertising and the Economy Coronavirus

This afternoon the Chancellor of the Exchequer announced a multitude of measures to kick-start economic recovery, many of them focused on job creation, retention and employability. The AA has issued the following statement:

“We support the measures announced today by the Chancellor to kick start the recovery from COVID-19. Mr Sunak clearly sees that consumers have the power to drive our country’s economic revival through their spending, and advertising and marketing lies at the very heart of informing people about the products and services available to them as businesses return to normality, with spend on advertising delivering £6 for GDP for every £1 invested. The new jobs retention scheme will also be welcomed by businesses right across our industry as they return staff from furlough and back into work. The Chancellor’s clear commitment to supporting young people enter and remain in the world of work through training and apprenticeships reflects the advertising industry’s own strongly held values of diversity and inclusion and we are determined to do all we can to ensure that our younger colleagues feel supported and valued. We hope that all these measures will help the parts of our sector affected by the outbreak and we stand ready to work with Government in aiding our country’s economic resurgence.”

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